If a tar sands pipeline and supertankers project looks too dangerous, what do you do? If you’re Enbridge, you delete islands off of public videos and maps – apparently trying to convince the public the project is safer than it really is.
Last week, we partnered with SumOfUs.org to launch a campaign calling for Enbridge to stop misleading Canadians and pull the ads. We sent the action alert below to Leadnow supporters who have already taken action with us on environmental issues.
The campaign is off to an amazing start – with 24,000 petition signatures and a powerful image that has been shared 20,000 times on facebook generating national and international media coverage, creating a major public image crisis for Enbridge.
In response, Enbridge has added a disclaimer to its public videos, and even removed the misleading image from of one of the videos — showing that they are feeling the pressure.
But Enbridge is still refusing to remove the ads, and is hoping that this public image nightmare will go away so that it can proceed with plans to build the pipeline. That’s why we need to make sure that every Canadian sees this.
With hope and respect,
Matthew and Jamie, on behalf of the Leadnow.ca team
P.S. We’ve been making news with this campaign. Check out some of the amazing coverage of this story:
The corporate cock-up that’s refuelled the Canadian tar sands debate (The Guardian)
This Is Not An Enbridge Animation: BC Video Response to Island-Less Ad (Huffington Post)
Enbridge map sinks islands, angers critics (Vancouver Sun)